UX/UI Design
Modern Design for Music Marketing Leaders
COMPANY
Now Generation
ROLE
UX/UI Designer
EXPERTISE
Web Design
YEAR
2024
A pioneering music influencer marketing agency needed a website that would match their industry-leading status. The new platform needed to showcase their innovative approach while maintaining the edgy, dynamic nature of the music industry.
Timeline
4 weeks from concept to launch, creating an impactful platform that positions this agency as leaders in music industry marketing.
Background
This agency has revolutionized influencer marketing in the music industry through their forward-thinking, edit-driven approach. Their rapid growth and innovative strategies have made them the top choice for labels and artists, requiring a website that would reflect this market position.
Strategic development process for creating an impactful music marketing website that connects with industry professionals and drives client inquiries.
Research & Strategy
Analysis of music industry marketing websites revealed opportunities to stand out through dynamic design and compelling content presentation. Deep understanding of their innovative approach informed strategic design decisions.
Design & Development
Created a design that balances professional credibility with music industry edge. Focus maintained on showcasing successful campaigns while incorporating modern, dynamic elements throughout.
User Experience
Information architecture guides potential clients through service offerings and successful campaign examples. Strategic placement of work examples and results drives client engagement.
Testing & Launch
Comprehensive testing and optimization completed before launch. Final website effectively communicates industry leadership while driving client inquiries.
Development of a single-page website that effectively showcases industry leadership through strategic content flow and dynamic design.
One-Page Design
Streamlined navigation through carefully structured sections, maintaining engagement while delivering key information efficiently.
About Section
Communication of agency expertise and market position through minimal, impactful design.
Services Showcase
Clear presentation of marketing capabilities through engaging visual elements and focused content delivery.
Work Examples
Strategic display of influencer videos that demonstrate industry impact and creative approach.
