Independent thinking for ambitious founders.

Independent thinking for ambitious founders.

Independent thinking for ambitious founders.

Sharp takes on the marketing world, from inside the work and outside the noise. No recycled playbooks. No agency theatre.

Sharp takes on the marketing world, from inside the work and outside the noise. No recycled playbooks. No agency theatre.

Sharp takes on the marketing world, from inside the work and outside the noise. No recycled playbooks. No agency theatre.

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Strategy / Brand / Growth

Strategy / Brand / Growth

Strategy / Brand / Growth

Featured Dispatch

(ELLERA — 01) ©2026

02

Brand Marketing / Creative Operations

Paid Media

6 MINS

Zara Made the Same Mistake Twice

Zara Made the Same Mistake Twice

Zara Made the Same Mistake Twice

Zara Made the Same Mistake Twice

Zara pulled a Halloween costume this week for resembling a concentration camp uniform. It made the same mistake in 2014. The twelve-year gap says more about how creative gets reviewed than either incident does on its own.

Zara pulled a Halloween costume this week for resembling a concentration camp uniform. It made the same mistake in 2014. The twelve-year gap says more about how creative gets reviewed than either incident does on its own.

  • READ LESS NOISE — THINK MORE CLEARLY —

    READ LESS NOISE — THINK MORE CLEARLY —

    READ LESS NOISE — THINK MORE CLEARLY — READ LESS NOISE — THINK MORE CLEARLY —

    READ LESS NOISE — THINK MORE CLEARLY —

    READ LESS NOISE — THINK MORE CLEARLY — READ LESS NOISE — THINK MORE CLEARLY —

    READ LESS NOISE — THINK MORE CLEARLY —

    READ LESS NOISE — THINK MORE CLEARLY — READ LESS NOISE — THINK MORE CLEARLY —

Latest Thinking

(ELLERA — 02) ©2026

Brand Marketing / Creative Operations

6 MINS

Zara Made the Same Mistake Twice

Zara pulled a Halloween costume this week for resembling a concentration camp uniform. It made the same mistake in 2014. The twelve-year gap says more about how creative gets reviewed than either incident does on its own.

Paid Media

13 MINS

The ChatGPT Ads Kill Switch

Everyone's racing into ChatGPT ads this week. Fewer people noticed that OpenAI also rewrote its ad policy to give itself the right to block competitors — which turns this from a new-channel story into a new kind of platform risk. Here's ELLERA's read on what's actually happening, and how we're testing it with clients.

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Ideas worth opening.

Ideas worth opening.