UX/UI Design
Modern Design for Next-Gen Investing
COMPANY
OneUp
ROLE
UX/UI Designer
EXPERTISE
Web Design
YEAR
2023
Timeline
From initial concept to final launch in 3 weeks, we created a conversion-focused website that effectively communicated the client's sophisticated investment platform to their target audience.
Background
Client is democratizing sophisticated investing by putting the power back in investors' hands. They needed a website that would challenge traditional investment norms while building trust with independent investors. In 3 weeks, we delivered a high-converting website that perfectly balanced their innovative approach with professional credibility, helping them stand out.
Our development process for the client's website focused on rapid delivery without compromising quality or conversion optimization.
Research & Strategy
Analyzed competitor websites in the industry and identified opportunities to position brand uniquely in the market. Understanding their approach to investing helped us craft messaging that would resonate with their target audience while building trust.
Design & Development
Created a modern, professional design that reflected innovative spirit while maintaining the credibility needed in the financial sector. Focused on clear communication of complex features and built trust-building elements throughout the user journey.
User Experience
Developed an intuitive information architecture that guided visitors through brand's unique value proposition. Prioritized clear calls-to-action and created compelling sections that address common pain points and objections.
Testing & Launch
Conducted thorough cross-browser testing and optimization before launching. Final website effectively communicated the mission to democratize sophisticated investing while driving conversions.
We developed a comprehensive website that effectively communicates complex investment concepts while maintaining user engagement throughout the journey.
Landing Page
Created a compelling landing page that immediately addresses user pain points and showcases the platform's unique value proposition through clear, conversion-focused design.
Pricing Page
Designed a transparent pricing structure that emphasizes value and builds trust, incorporating clear feature comparisons and calls-to-action that drive conversions.
About Us
Crafted a narrative-driven about page that humanizes the brand and communicates their mission to democratize investing, helping build credibility and trust with potential users.
Blog
Developed an intuitive, simple blog layout that balances readability with engagement, making complex investment topics accessible while maintaining professional credibility.
