UX/UI Design

Enhancing Lead Generation and Conveying A Mission

COMPANY

Keen Minds

ROLE

UX/UI Designer

EXPERTISE

Web Design

YEAR

2024

Project Description

Project Description

Project Description

An established educational institution needed a website that would reflect their personalized approach to learning while building trust with parents.

Timeline

Complete website transformation from concept to launch in 6 weeks, creating an engaging platform that positions this educational institution as leaders in personalized learning.

Background

The institution brings a revolutionary approach to after-school education, built on over 20 years of experience. Their model challenges traditional "one size fits all" learning methods, offering personalized education that adapts to each student's unique learning style.

Their flexible, contract-free approach and proven success record needed to be effectively communicated to potential parents.

Process

Process

Process

A strategic approach to transforming proven educational expertise into a compelling digital presence. Process centered on building trust and showcasing program excellence.

Research & Strategy

Market analysis of educational websites identified opportunities to stand out through authentic storytelling and trust-building elements. Deep understanding of the unique educational approach informed strategic messaging decisions.

Design & Development

Professional design reflects academic excellence while maintaining warmth and approachability. Focus maintained on clear communication of educational philosophy with parent-focused trust elements integrated throughout.

User Experience

Information architecture guides parents through the educational journey and program benefits. Strategic placement of success stories and program information addresses common parent concerns and questions.

Testing & Launch

Thorough testing and optimization completed before launch. Final website effectively communicates the value of personalized education while driving program inquiries.

Solution

Solution

Solution

Development of a comprehensive educational website that effectively communicates program value while building trust with parents.

Landing Page

Created a compelling introduction to their unique educational approach. Key differentiators and program benefits presented through clear, conversion-focused design that resonates with parent concerns.

Course Pages

Designed simple, intuitive program breakdowns that clearly communicate curriculum value. Each course page strategically structured to build confidence in the educational approach while driving inquiries.

About Page

Strategic storytelling that brings their 20-year educational journey to life. Clear communication of core values and proven success through engaging design and thoughtful content hierarchy.

Blog Section

Developed a vibrant, engaging blog layout that showcases educational expertise while maintaining visual appeal. Content structure optimized for both engagement and readability.

  • landing page

    Unique educational approach showcased through strategic design.

  • course pages

    Comprehensive curriculum explained through clear, structured design.

  • about us

    Two decades of educational excellence brought to life through storytelling.

  • blog

    Educational expertise presented in vibrant, engaging layouts.

  • Landing Page

    Unique educational approach showcased through strategic design.

  • Course pages

    Comprehensive curriculum explained through clear, structured design.

  • About us

    Two decades of educational excellence brought to life through storytelling.

  • Blog

    Educational expertise presented in vibrant, engaging layouts.

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Located In

Toronto, Ontario

California, United Sates

Dubai, United Arab Emirates

© 2025 – Ellera Digital Marketing @elleramarketing

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Terms & Conditions

Follow us on other channels

Located In

Toronto, Ontario

California, United Sates

Dubai, United Arab Emirates

© 2025 – Ellera Digital Marketing @elleramarketing

Cookies

Terms & Conditions

Follow us on other channels

Located In

Toronto, Ontario

California, United Sates

Dubai, United Arab Emirates

© 2025 – Ellera Digital Marketing @elleramarketing

Cookies

Terms & Conditions