UX/UI Design
Enhancing Lead Generation and Conveying A Mission
COMPANY
Keen Minds
ROLE
UX/UI Designer
EXPERTISE
Web Design
YEAR
2024
An established educational institution needed a website that would reflect their personalized approach to learning while building trust with parents.
Timeline
Complete website transformation from concept to launch in 6 weeks, creating an engaging platform that positions this educational institution as leaders in personalized learning.
Background
The institution brings a revolutionary approach to after-school education, built on over 20 years of experience. Their model challenges traditional "one size fits all" learning methods, offering personalized education that adapts to each student's unique learning style.
Their flexible, contract-free approach and proven success record needed to be effectively communicated to potential parents.
A strategic approach to transforming proven educational expertise into a compelling digital presence. Process centered on building trust and showcasing program excellence.
Research & Strategy
Market analysis of educational websites identified opportunities to stand out through authentic storytelling and trust-building elements. Deep understanding of the unique educational approach informed strategic messaging decisions.
Design & Development
Professional design reflects academic excellence while maintaining warmth and approachability. Focus maintained on clear communication of educational philosophy with parent-focused trust elements integrated throughout.
User Experience
Information architecture guides parents through the educational journey and program benefits. Strategic placement of success stories and program information addresses common parent concerns and questions.
Testing & Launch
Thorough testing and optimization completed before launch. Final website effectively communicates the value of personalized education while driving program inquiries.
Development of a comprehensive educational website that effectively communicates program value while building trust with parents.
Landing Page
Created a compelling introduction to their unique educational approach. Key differentiators and program benefits presented through clear, conversion-focused design that resonates with parent concerns.
Course Pages
Designed simple, intuitive program breakdowns that clearly communicate curriculum value. Each course page strategically structured to build confidence in the educational approach while driving inquiries.
About Page
Strategic storytelling that brings their 20-year educational journey to life. Clear communication of core values and proven success through engaging design and thoughtful content hierarchy.
Blog Section
Developed a vibrant, engaging blog layout that showcases educational expertise while maintaining visual appeal. Content structure optimized for both engagement and readability.