Meta Ads
Cold to Sold: How Meta Ads Turned Strangers into Customers
A consumer brand needed a way to reliably convert cold audiences into paying customers. They had strong products but struggled to generate consistent sales from Instagram as well as people who had never heard of them. The goal was to design a Meta Ads strategy that built trust, nurtured interest, and ultimately drove purchases.
Timeline
The campaigns was rolled out over 6 weeks, with structured testing and optimization phases to validate audiences and creative before scaling. However, the results we've shared below are over a 2-week period.
Background
The brand had previously relied on word-of-mouth and organic marketing but lacked a system for predictable growth. With increasing competition in their space, they needed a performance-driven Meta Ads funnel to reach new customers, prove ROI, and scale revenue efficiently.
Strategic campaign funnel designed to turn cold traffic into high-value customers.
Research & Strategy
We mapped the customer journey and identified key pain points and motivators that would resonate with first-time audiences. Audience research guided the creation of targeted cold, warm, and retargeting segments.
Campaign Setup & Creative
Launched multiple ad variations - testing different hooks, messaging angles, and creatives to capture attention and build trust with cold prospects.
Funnel Optimization
Implemented a full-funnel approach, moving users from awareness to consideration to conversion. Optimized retargeting ads were used to close the gap and push warm leads into sales.
Testing & Scaling
Weekly analysis of ad performance allowed us to double down on the best-performing audiences and creatives. As the funnel proved effective, budgets were scaled while maintaining profitability.
Execution of a cold-to-sold funnel that turned new audiences into paying customers.
Audience Conversion
Cold audiences who had never interacted with the brand successfully converted into buyers through a structured ad funnel.
Creative Performance
High-performing creatives drove strong engagement and click-through rates, lowering acquisition costs.
Revenue Growth
The campaign transformed cold traffic into measurable revenue, proving Meta Ads as a sustainable growth channel for the brand.
Scalability
With a validated funnel in place, the brand gained a repeatable system for turning strangers into consistent customers.
