Google Ads
$8K In, $48K Out: The Power of Google Ads Done Right
A fast-growing eCommerce brand needed a paid ads strategy that could scale revenue efficiently while keeping acquisition costs low. They wanted to maximize return on ad spend and drive consistent sales through Google Ads.
Timeline
The campaigns were launched and optimized over a 3-month period, focusing on structured testing, keyword targeting, and ongoing performance refinement.
Background
This brand was already seeing organic traction but lacked a reliable paid acquisition channel. With rising competition in their niche, they needed a data-driven Google Ads strategy that could generate measurable results, increase revenue, and provide a scalable foundation for growth all within a limited budget.
Strategic development and optimization process for building high-performing Google Ads campaigns that drove consistent conversions and revenue growth.
Research & Strategy
We conducted in-depth competitor analysis, keyword research, and market demand studies to identify profitable search opportunities. By analyzing customer intent and existing industry benchmarks, we built a strategy focused on driving conversions, not just clicks.
Campaign Setup & Structure
Created a tightly organized account structure with 2 campaigns, targeted ad groups, high-performing keywords, and compelling ad copy. Emphasis was placed on aligning ad messaging with landing page experience to maximize Quality Score and lower CPC.
Optimization & Scaling
Through continuous A/B testing of ads, refining negative keywords, and adjusting bids, the campaign steadily improved in efficiency. Regular performance reviews ensured we could scale spend without sacrificing ROAS.
Testing & Growth
Ongoing monitoring and optimization were key - improving CTR, lowering cost per conversion, and ultimately scaling results to generate nearly $48K in revenue from just $8K in ad spend.
Implementation of a structured Google Ads strategy that turned ad spend into measurable revenue growth.
Campaign Structure
Built a clear, conversion-focused campaigns with tightly aligned ad groups, keywords, and ad copy to ensure maximum relevance and efficiency.
Conversion Optimization
Improved ad quality and landing page alignment to lower CPC, increase CTR, and drive stronger overall performance.
Revenue Impact
With an ad spend of $8,003.50, the campaign generated $47,902 in revenue - achieving a 5.98X ROAS.
Business Growth
The campaign delivered consistent, scalable results, positioning the brand with a reliable paid acquisition channel for long-term growth.
