Creative Campaigns You Won’t Forget: Our Top Picks for December So Far

Today, we’re diving into six of the most creative campaigns making waves in the advertising world, from Sydney Sweeney’s game show to KFC's innovative marketing with chicken bones. Let’s explore the standout moments that are capturing attention this holiday season.

1. Sydney Sweeney Hosts "The Laneige Show"

Sydney Sweeney takes center stage in this fun and quirky mock game show for Laneige. In The Laneige Show, Sweeney not only hosts but plays against two versions of herself, competing to guess which skincare product offers the best moisture. The interactive and playful format, paired with Sweeney’s charm, makes this ad both entertaining and informative. The campaign is a delightful twist on skincare education and has fans talking about the perfect moisturizer—spoiler alert, it’s Laneige.

Why it Works: It blends humor and product education seamlessly, making skincare feel both accessible and exciting.

2. MNTN's Hilarious Ryan Reynolds Body Double Ad

Ryan Reynolds is known for his comedic flair, but in this latest ad for MNTN, he recruits his body double, Nathan Reid, to deliver the world’s fastest demo of the MNTN Performance TV platform. The ad is packed with humor, playing on the high-speed world of Formula 1, thanks to MNTN’s sponsorship of the BWT Alpine Formula 1 Team.

Why it Works: It’s clever, fast-paced, and perfectly aligned with the brand’s cheeky tone, making the demo both informative and hilarious.

3. KFC’s “Prize on a Bone” Campaign

KFC Brazil has taken the “Prize on a Stick” promotion to a whole new level. The brand launched its ice cream by printing prizes on the bones of chicken—creating a fun twist on the traditional prize giveaway. The laser-engraved messages on the chicken bones offer a unique blend of novelty, sparking excitement among customers.

Why it Works: This campaign is innovative and engaging, creating a memorable experience that stands out in the food industry.

4. Ryan Reynolds' Deadpool Teams Up with Wonder Woman for SickKids

It's no surprise Ryan Reynolds makes an appearance twice in this list with his creative marketing genius. In a festive collaboration, Reynolds' Deadpool joins forces with Lynda Carter's Wonder Woman to promote donations for The Hospital for Sick Children (SickKids). The humorous video features Deadpool and his sidekick, Kidpool, delivering presents and seeking assistance from Wonder Woman. A wardrobe malfunction leads to Carter donning a festive sweater instead of her iconic costume, adding a comedic twist. Reynolds and his wife, Blake Lively, have pledged to match donations up to $500,000 before December 24.

Why it Works: The campaign effectively combines humor with a heartfelt cause, leveraging beloved characters to encourage charitable giving this holiday season.

5. Travis Kelce’s News Anchor Role for Accelerator Active Energy

In a hilarious spot for Accelerator Active Energy, NFL star Travis Kelce channels his inner Ron Burgundy as a news anchor introducing a new Orange Ice Pop flavor. The ad plays on the absurdity of the product being "the best flavor of all flavors" and is bound to leave you laughing.

Why it Works: The over-the-top tone and Kelce's comedic timing make this a playful ad that grabs attention and gets people talking.

6. Archive.com’s Mobile Billboard Stunt

Archive.com took a bold approach to influencer marketing by parking mobile billboards in front of high-profile out-of-home ads in New York. The billboards targeted brands like Coca-Cola, Nike, Spotify, and Swarovski, urging them to consider Archive’s services. It’s a creative way of getting attention from major advertisers in a competitive market.

Why it Works: It’s an attention-grabbing, guerrilla marketing tactic that leverages the power of real-world ad placements to speak directly to the competition.

Final Thoughts 🎬

The holiday season is not just about sales – it's a prime time for brands to tap into creativity and connect with their audiences in meaningful ways. The campaigns we've highlighted this December showcase the power of humor, heart, and innovation in modern advertising. From Ryan Reynolds' humorous yet heartfelt efforts to Accelerator Active Energy's quirky promotion, these ads remind us that storytelling, when done right, can leave a lasting impression.

For marketers, these campaigns serve as a great reminder to take risks, stay authentic, and always put the audience at the heart of every campaign. As we move into the new year, these creative examples set the bar high for what's possible in the world of advertising.